Crush It AI video effect

Crush It is the hydraulic press AI video effect: a press comes down on the object in your photo and slowly crushes it flat with a satisfying crunch.

A sharp photo where the subject fills most of the frame.

320 credits
Model
Veo 3.1 Lite · Google
Cost
320 credits
Prompt sent to the model
Veo 3.1 Lite
A hydraulic press slowly crushes the subject of the photo flat, with a satisfying crunch.

Your results appear here when you press Generate.

How the Crush It effect works

Prompt sent with your photo
A hydraulic press slowly crushes the subject of the photo flat, with a satisfying crunch.

Default: Veo 3.1 Lite, 4 seconds, 9:16, 320 credits (80 credits per second).

The hydraulic press trend works because the object deforms in a believable way, so pick things that would actually crush: a can, a fruit, a toy, a cake, a rubber duck. Glass and metal objects come out more like a cartoon squash than a real press video. Shoot the object straight on, at table height, with a plain background, so the press has a clear path down to it.

Crush It is written for objects, not people. For a soft version that works on pets and people, use Squish It.

Tips

  • Use objects, not people.
  • A clean table background works best.

Want something romantic instead? Try the AI kiss video generator or the AI hug generator.

Questions

1How do I make a Crush It video?
Upload a clear photo, keep or tweak the effect prompt and press Generate. The video is ready in about a minute or two, depending on the model.
2What photo works best?
A sharp photo where the subject fills most of the frame. For people, the face should be clearly visible.
3Can I use other people's photos?
Only with their permission. Do not upload photos of people who have not agreed to it.

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