What each part of the prompt does
- Positioning template
- The fill-in sentence makes Gemini commit to who the brand serves, which category it competes in and why anyone should believe the difference. If it cannot fill a slot from your inputs, the gap is in your thinking, not the wording.
- Competitor gap
- Naming two real rivals turns differentiation into an observation instead of a wish. Gemini describes how they look and sound, then points to the tone, colour or promise neither of them owns.
- Voice with examples
- Rules like "warm but direct" mean little alone. Pairing each rule with a do and a don't sentence shows a new hire or a freelancer exactly what to write on a receipt or in a reply.
- Logo concepts in words
- Describing symbols and type instead of generating images keeps the step cheap and lets you judge the idea before anyone draws it. Banning category clichés rules out the coffee bean on a café logo and the house on an estate agent's.
Variations to try
Same idea, one thing changed.
Rebrand of an existing business Act as a brand strategist for a small business that has traded for years and wants to refresh its identity without losing regulars. Business details: - Name and what we sell: [BUSINESS] - Who buys from us and why: [CUSTOMERS] - Three values we will not compromise on: [VALUES] - Two competitors customers compare us with: [COMPETITORS] - Where customers meet the brand most: [TOUCHPOINTS] - What we must keep from the current look and why: [KEEP] Deliver a brand starter kit: 1. Positioning: one sentence in the form "For [who], [business] is the [category] that [difference], because [reason to believe]", filled in from the details above. 2. Differentiation: what the two competitors look and sound like, and the space they leave open for us. 3. Tone of voice: four rules with a do and a don't example sentence for each. 4. Logo directions: three concepts described in words (symbol, type style, what it suggests), none relying on a cliché for the category. 5. Colour palette: a primary, a secondary and two neutrals with hex codes, plus where each one is used. 6. First moves: three low-cost actions that make the brand consistent across the touchpoints listed. Keep each section short enough to fit on one printed page in total. Flag any choice that depends on information I did not give.
Personal brand Act as a brand strategist for a freelancer building a personal brand. Business details: - Name and what we sell: [BUSINESS] - Who buys from us and why: [CUSTOMERS] - Three values we will not compromise on: [VALUES] - Two other freelancers clients compare me with: [COMPETITORS] - Where customers meet the brand most: [TOUCHPOINTS] Deliver a brand starter kit: 1. Positioning: one sentence in the form "For [who], [business] is the [category] that [difference], because [reason to believe]", filled in from the details above. 2. Differentiation: what the two competitors look and sound like, and the space they leave open for us. 3. Tone of voice: four rules with a do and a don't example sentence for each. 4. Logo directions: three concepts described in words (symbol, type style, what it suggests), none relying on a cliché for the category. 5. Colour palette: a primary, a secondary and two neutrals with hex codes, plus where each one is used. 6. First moves: three low-cost actions that make the brand consistent across the touchpoints listed. Keep each section short enough to fit on one printed page in total. Flag any choice that depends on information I did not give.
If the result isn't right
- Paste the hex codes into a free contrast checker before printing anything; pale secondary colours often fail as text on white.
- If the logo ideas feel generic, add a concrete story to [VALUES], such as where the business started or what the founder did before.
- Run the voice rules on one real message, like an order confirmation, and see whether it sounds like you before adopting them.