What each part of the prompt does
- Counts on every line
- Showing the character count beside each headline lets you spot the ones that will be rejected before you paste them in. Models often misjudge length by a few characters, so the visible count is your check.
- A required mix
- Quotas for the search term, selling points, offer and doubts stop the set from becoming fifteen versions of the same benefit. Google can only find a winning combination if the inputs actually differ.
- Shuffle-proof headlines
- Because any two or three headlines may appear together, each must stand alone. The rule prevents pairs like "Fast Delivery" next to "Delivered Fast" and half-sentences that need their neighbour.
- Pinning advice
- Pinning a headline to position 1 trades testing for control. Asking ChatGPT whether to pin, and why, is useful when a legal line or brand name has to appear every time.
Variations to try
Same idea, one thing changed.
Brand search ad group Write headlines and descriptions for a Google Ads responsive search ad. Ad details: - Product or service: [PRODUCT] - The search this ad group targets: [KEYWORD], which is our brand name - Who is searching and what they need: [AUDIENCE] - Selling points we can prove: [SELLING POINTS] - Offer or call to action: [OFFER] - Words or claims to avoid: [AVOID] Requirements: - 15 headlines, each 30 characters or fewer, counting spaces. Show the count after each. - 4 descriptions, each 90 characters or fewer, with the count after each. - At least three headlines include the search term or a close variant; at least three name a selling point; at least two state the offer; at least two answer a likely doubt such as price, speed or trust, and at least two point brand searchers to the right page, such as login, support or pricing. - Every headline must make sense on its own and next to any other, because Google mixes them. - No exclamation marks in headlines, no all caps, no claims we cannot prove, and nothing Google's ad policies would reject. Then suggest which one headline to pin in position 1, if any, and why.
Local service Write headlines and descriptions for a Google Ads responsive search ad. Ad details: - Product or service: [PRODUCT] - The search this ad group targets: [KEYWORD] - Who is searching and what they need: [AUDIENCE] - Selling points we can prove: [SELLING POINTS] - Offer or call to action: [OFFER] - Town or area we serve: [AREA] - Words or claims to avoid: [AVOID] Requirements: - 15 headlines, each 30 characters or fewer, counting spaces. Show the count after each. - 4 descriptions, each 90 characters or fewer, with the count after each. - At least three headlines include the search term or a close variant; at least three name a selling point; at least two state the offer; at least two name the area; at least two answer a likely doubt such as price, speed or trust. - Every headline must make sense on its own and next to any other, because Google mixes them. - No exclamation marks in headlines, no all caps, no claims we cannot prove, and nothing Google's ad policies would reject. Then suggest which one headline to pin in position 1, if any, and why.
If the result isn't right
- Recount anything at 29 or 30 characters in the ads editor; a single extra space gets a headline rejected.
- Keep [SELLING POINTS] to facts on your landing page, so the ad and the page agree and the ad strength score is not your only quality signal.
- After two or three weeks, replace the headlines Google rates lowest with new ones from a fresh run of this prompt.