What each part of the prompt does
- One takeaway
- Naming a single feeling or idea for viewers gives creators a target while leaving the how to them. Briefs that list six messages get posts that try to say all six and land none.
- Ideas with an opening line
- A sample first line written in a creator's voice shows the angle faster than a paragraph of explanation. Creators can rewrite it, and most will, but it gets them past the blank screen.
- Disclosure in writing
- Putting the paid-partnership label and gift disclosure in the do list protects you and the creator. It also saves a round of edits after posts go live without the label.
- Outreach included
- The short invitation with one personal detail turns the brief into something you can act on today. Keeping it under 100 words respects that creators get many of these and read them on their phones.
Variations to try
Same idea, one thing changed.
TikTok campaign Write a creator brief for a TikTok campaign where we pay or gift content creators to feature our product. Campaign details: - Brand and product: [PRODUCT] - Who the creators' followers are: [AUDIENCE] - What the campaign should achieve: [GOAL] - What each creator receives: [COMPENSATION] - Deliverables per creator: [DELIVERABLES] - Dates for drafts and posting: [TIMELINE] - Must-say facts and must-avoid claims: [RULES] The brief should include: 1. A two-sentence summary of the campaign a creator can read on their phone. 2. The one feeling or takeaway viewers should leave with. 3. Three content ideas that let creators use their own style, each with a sample opening line in a creator's voice. 4. Do and don't lists, including TikTok's branded content toggle and how to disclose a gift. 5. Technical specs: formats, lengths, tags, link or code, and what to send for approval. 6. A short outreach message I can send to invite a creator, under 100 words, personalised with [CREATOR NAME] and one detail about their content. Write in plain, friendly language. Do not promise results, follower growth or payment terms beyond what I listed.
Gifting only Write a creator brief for an Instagram campaign where we send free product to creators with no obligation to post. Campaign details: - Brand and product: [PRODUCT] - Who the creators' followers are: [AUDIENCE] - What the campaign should achieve: [GOAL] - What each creator receives: [COMPENSATION] - Deliverables per creator: [DELIVERABLES] - Dates for drafts and posting: [TIMELINE] - Must-say facts and must-avoid claims: [RULES] The brief should include: 1. A two-sentence summary of the campaign a creator can read on their phone. 2. The one feeling or takeaway viewers should leave with. 3. Three content ideas that let creators use their own style, each with a sample opening line in a creator's voice. 4. Do and don't lists, making clear posting is optional and explaining how to disclose a gift if they do post. 5. Technical specs: formats, lengths, tags, link or code, and what to send for approval. 6. A short outreach message I can send to invite a creator, under 100 words, personalised with [CREATOR NAME] and one detail about their content. Write in plain, friendly language. Do not promise results, follower growth or payment terms beyond what I listed.
If the result isn't right
- Check the advertising disclosure rules for the countries your creators post from; the labels and wording differ by country.
- Send the brief before agreeing terms, so creators can say no early if the content ideas do not fit their channel.
- Ask creators which idea they plan to use when they accept, which tells you early if every post will look the same.