ClaudeTemplate, 8 blanks to fill

<task>Plan 30 days of social media posts for [BUSINESS NAME], a [SERVICE TYPE] business serving [SERVICE AREA].</task> <business> - Services and what people usually call us about: [SERVICES] - Seasonal problems customers face this month: [SEASONAL ISSUES] - Platforms we post on: [PLATFORMS] - How customers contact us: [CONTACT METHOD] </business> <plan> Post [POSTS PER WEEK] times a week. Rotate these post types so no type appears twice in a row: - Quick fix or prevention tip a customer can do themselves - Before and after of a real job (I supply the photos; describe what to shoot) - Myth versus fact about the service - Behind the scenes: tools, team, a day on the road - Common question answered - Reminder of when to call a professional, with the contact method </plan> <output> A table with one row per post: day, platform, post type, format (single photo, carousel, short video), hook line, caption under 100 words, three to five hashtags, and a note on what photo or clip to capture. </output> <rules> Write in a calm, helpful tone. No scare tactics, no graphic descriptions, no prices unless I give them. Hashtags must be plain and relevant, mixing service words and [SERVICE AREA]; avoid banned or spammy tags. Do not claim results, awards or customer numbers. </rules>

The words in brackets are the parts you replace with your own details.

Claude

30-day social media calendar for a local service business prompt

Trades and home service businesses know their work but rarely have time to plan posts. Claude writes a 30-day calendar for a plumber, pest control firm, cleaner or electrician: six post types in rotation, a hook and caption for each, plain local hashtags and a note on what to photograph on the job. Use it with your own job photos, not stock images.

ClaudeOpen Claude

Replace [BUSINESS NAME] and [SERVICE TYPE] and [SERVICE AREA] and [SERVICES] and [SEASONAL ISSUES] and [PLATFORMS] and [CONTACT METHOD] and [POSTS PER WEEK] with your own text before you send it.

Marketing

Adapted from a prompt on prompts.chat (CC0-1.0), rewritten as a template by us.

More inspiration

Open in Claude Write your own

What each part of the prompt does

Six rotating post types: Tips, before and after, myths, behind the scenes, questions and reminders cover what local followers want: help, proof and a reason to remember you. Rotating them stops the feed from turning into thirty promotional posts.
Seasonal problems as input: Customers search for the problem they have this month. Feeding [SEASONAL ISSUES] into the plan makes the tips timely, which is what gets a post shared in a neighbourhood group.
Shot list per post: The capture note tells you what to photograph while you are already on site, so content comes from normal work instead of a separate photo day.
Calm tone, careful hashtags: Pest and repair content can drift into alarming images or claims that platforms limit. The rules keep the tone helpful and the hashtags plain, so posts are less likely to be hidden.

Variations to try

Same idea, one thing changed.

Video-first month
<task>Plan 30 days of social media posts for [BUSINESS NAME], a [SERVICE TYPE] business serving [SERVICE AREA].</task> <business> - Services and what people usually call us about: [SERVICES] - Seasonal problems customers face this month: [SEASONAL ISSUES] - Platforms we post on: [PLATFORMS] - How customers contact us: [CONTACT METHOD] </business> <plan> Post [POSTS PER WEEK] times a week, and make at least half of them short vertical videos under 30 seconds. For each video add a three-shot plan. Rotate these post types so no type appears twice in a row: - Quick fix or prevention tip a customer can do themselves - Before and after of a real job (I supply the photos; describe what to shoot) - Myth versus fact about the service - Behind the scenes: tools, team, a day on the road - Common question answered - Reminder of when to call a professional, with the contact method </plan> <output> A table with one row per post: day, platform, post type, format (single photo, carousel, short video), hook line, caption under 100 words, three to five hashtags, and a note on what photo or clip to capture. </output> <rules> Write in a calm, helpful tone. No scare tactics, no graphic descriptions, no prices unless I give them. Hashtags must be plain and relevant, mixing service words and [SERVICE AREA]; avoid banned or spammy tags. Do not claim results, awards or customer numbers. </rules>
Two-week starter plan
<task>Plan 14 days of social media posts for [BUSINESS NAME], a [SERVICE TYPE] business serving [SERVICE AREA].</task> <business> - Services and what people usually call us about: [SERVICES] - Seasonal problems customers face this month: [SEASONAL ISSUES] - Platforms we post on: [PLATFORMS] - How customers contact us: [CONTACT METHOD] </business> <plan> Post [POSTS PER WEEK] times a week. Rotate these post types so no type appears twice in a row: - Quick fix or prevention tip a customer can do themselves - Before and after of a real job (I supply the photos; describe what to shoot) - Myth versus fact about the service - Behind the scenes: tools, team, a day on the road - Common question answered - Reminder of when to call a professional, with the contact method </plan> <output> A table with one row per post: day, platform, post type, format (single photo, carousel, short video), hook line, caption under 100 words, three to five hashtags, and a note on what photo or clip to capture. </output> <rules> Write in a calm, helpful tone. No scare tactics, no graphic descriptions, no prices unless I give them. Hashtags must be plain and relevant, mixing service words and [SERVICE AREA]; avoid banned or spammy tags. Do not claim results, awards or customer numbers. </rules>

If the result isn't right

Set [POSTS PER WEEK] to what you can keep up during your busiest week, not your quietest.
Ask customers before posting photos taken in their home, and leave out house numbers and faces.
At the end of the month, paste your three best-performing posts back in and ask Claude to plan the next month around those types.
Batch the captions: schedule a week of posts in one sitting, then spend the rest of the week only capturing the photos and clips the shot list asks for.