Clip made with Seedance 2.0 from this exact prompt. Hover to play, or tap play on a phone.

What each part of the prompt does

Product only
Leaving out a face and hands removes the parts video models struggle with most in close beauty shots. The texture of the gel and the light do the selling instead.
Hard sun on purpose
Sunscreen is about sun, so the light is hard and from one side, with real shadows. Soft studio light would make it look like any other cream.
Leaf shadows that move
Swaying shadows give the frame motion while the tube stays perfectly still and sharp, which is exactly what a product shot needs.
Gel colour and clarity
"Clear pale green gel" describes a lightweight texture. Naming the colour stops the model from defaulting to thick white lotion.

Variations to try

Same idea, one thing changed. These have no clip yet.

  • Beach towel

    A fictional sunscreen in an orange and white squeeze tube, no label, logos or text, lying on a white striped beach towel on pale sand. Shot 1: macro, a little white lotion squeezes out of the open cap onto the towel. Shot 2: the camera rises slowly to an overhead view as a small wave reaches the edge of the towel and pulls back. Setting and light: bright midday sun, turquoise water at the top of the frame. Style: premium summer skincare commercial, bright and clean. Sound: gentle waves. Duration: 5 seconds, vertical 9:16.

  • Landscape with splash

    A fictional sunscreen in an orange and white squeeze tube, no label, logos or text, standing upright on a wet stone at the edge of a tropical pool. Shot 1: slow motion, a splash of clear water rises behind the tube and falls back in glittering drops. Shot 2: the camera slides slowly left to right across the tube as drops run down its side. Setting and light: hard sun, palm leaf shadows, turquoise water. Style: premium summer skincare commercial, warm and fresh. Sound: a splash, a light breeze. Duration: 5 seconds.

If the result isn't right

  • Generated packaging text comes out as nonsense letters, so keep "no label, logos or text" and place your real logo and claims in the edit.
  • To match your own tube, describe its shape, cap and colours precisely, or upload a photo of it as a reference image in the studio.
  • If the drop never moves, start Shot 1 with "slow motion" and say where it goes: "slides down the cap onto the stone".
  • Plan the text before you render: the space above the tube is where a headline fits on a 9:16 screen, so keep the leaves low in the frame if you want room for an SPF claim or a launch date added later.