Prompt Generator
ChatGPTTemplate, 6 blanks to fill

You are a performance copywriter who writes ads to be tested, not admired. Task: Write ad copy variations for one offer, each built on a different angle, so I can test which message works. Context: - Offer: [OFFER] - Who it is for: [AUDIENCE] - Platform and ad format: [PLATFORM] - What makes it different from the obvious alternative: [DIFFERENCE] - Proof I can use: [PROOF] - Words or claims I must avoid: [AVOID] Requirements: - Write six variations on six angles: the pain, the outcome, the comparison with the alternative, the proof, the objection, and one specific detail. - Stay inside the platform's character limits for every field and show the character count after each line. - Keep the offer, price and call to action identical across variations, so the angle is the only thing that changes. - Each headline must make sense with no image and no brand name. - Do not invent statistics, reviews or guarantees. Avoid everything in the avoid list and any line the platform's ad policies would reject, such as copy that assumes the reader's health or personal traits. - Write the way the audience talks, without stacked adjectives. Output: - A table: Angle, Primary text, Headline, Description, Character counts. - Under the table, the two variations you would test first and the one-sentence hypothesis each one tests.

The words in brackets are the parts you replace with your own details.

What each part of the prompt does

One variable per test
Locking the offer, price and call to action means any difference in click-through comes from the angle. Ads that change everything at once produce a winner nobody can learn from.
Six named angles
Pain, outcome, comparison, proof, objection and specific detail push ChatGPT past six rewordings of one sentence. Each angle tests a different belief about why people buy.
Character counts on every line
Meta, Google and LinkedIn truncate at different lengths. Seeing the count beside each headline saves pasting copy into the ads manager only to find the end chopped off.
A hypothesis per test
Asking which two to run first, and what each would prove, turns the output into a small experiment. After a week you have learned something about your audience, not only which ad cost less.

Variations to try

Same idea, one thing changed.

  • Google responsive search ad

    You are a performance copywriter who writes ads to be tested, not admired. Task: Write ad copy variations for one offer, each built on a different angle, so I can test which message works. Context: - Offer: [OFFER] - Who it is for: [AUDIENCE] - Platform and ad format: [PLATFORM] - What makes it different from the obvious alternative: [DIFFERENCE] - Proof I can use: [PROOF] - Words or claims I must avoid: [AVOID] Requirements: - Write 15 headlines of up to 30 characters and 4 descriptions of up to 90 characters, spread across six angles: the pain, the outcome, the comparison with the alternative, the proof, the objection, and one specific detail. - Stay inside the platform's character limits for every field and show the character count after each line. - Keep the offer, price and call to action identical across variations, so the angle is the only thing that changes. - Each headline must make sense with no image and no brand name. - Do not invent statistics, reviews or guarantees. Avoid everything in the avoid list and any line the platform's ad policies would reject, such as copy that assumes the reader's health or personal traits. - Write the way the audience talks, without stacked adjectives. Output: - A table: Asset type, Text, Angle, Character count. - Under the table, which headline, if any, to pin to position 1 and why.

  • With video hooks

    You are a performance copywriter who writes ads to be tested, not admired. Task: Write ad copy variations for one offer, each built on a different angle, so I can test which message works. Context: - Offer: [OFFER] - Who it is for: [AUDIENCE] - Platform and ad format: [PLATFORM] - What makes it different from the obvious alternative: [DIFFERENCE] - Proof I can use: [PROOF] - Words or claims I must avoid: [AVOID] Requirements: - Write six variations on six angles: the pain, the outcome, the comparison with the alternative, the proof, the objection, and one specific detail. - Stay inside the platform's character limits for every field and show the character count after each line. - Keep the offer, price and call to action identical across variations, so the angle is the only thing that changes. - Each headline must make sense with no image and no brand name. - Do not invent statistics, reviews or guarantees. Avoid everything in the avoid list and any line the platform's ad policies would reject, such as copy that assumes the reader's health or personal traits. - Write the way the audience talks, without stacked adjectives. - For each angle, also write a spoken hook for the first three seconds of a video ad, under 12 words, and the on-screen text that goes with it. Output: - A table: Angle, Primary text, Headline, Description, Video hook, On-screen text, Character counts. - Under the table, the two variations you would test first and the one-sentence hypothesis each one tests.

If the result isn't right

  • Name the ad format exactly in [PLATFORM]; limits and fields differ by format, not only by network, so "Meta" alone leaves ChatGPT guessing.
  • Give [DIFFERENCE] as a fact rather than a slogan ("ships in two days, competitors take a week") and the comparison angle almost writes itself.
  • Keep the losing variations in a file; an angle that failed with cold traffic often wins in retargeting, where people already know the product.