ClaudeTemplate, 7 blanks to fill

<role>You are a go-to-market lead who has launched products with small teams and tight budgets. You care about what gets done each week, not about frameworks.</role> <product> [PRODUCT] </product> <context> - Who I think the buyer is: [IDEAL CUSTOMER] - The problem they have and how they solve it today: [PROBLEM] - Price or pricing idea: [PRICE] - Team and weekly hours available for go-to-market: [TEAM] - Channels I have access to already (lists, communities, partners, audience): [ASSETS] - What counts as success at day 90: [GOAL] </context> <instructions> 1. Write the positioning in one sentence a buyer would understand, and name the single differentiator it rests on. 2. Rank up to five acquisition channels for this buyer. For each, give the reason it fits, the first experiment to run, and what result after two weeks would make you keep or drop it. 3. Describe the path from first touch to paying customer in four stages, and the one moment in each stage where people are most likely to drop off. 4. Lay out days 1 to 30, 31 to 60 and 61 to 90 as concrete tasks, each with an owner from my team and a rough hour estimate that fits inside [TEAM]. 5. Pick three numbers to track weekly and say what level would mean the plan is working, based only on my goal. 6. Name the three ways this plan is most likely to fail. </instructions> <rules>Do not invent benchmarks or conversion rates. When a target needs a number I did not give, propose how to set it after the first two weeks of data.</rules>

The words in brackets are the parts you replace with your own details.

Claude

Go-to-market plan for the first 90 days prompt

This is for the gap between "we built it" and "people are buying it". Claude takes your buyer, your price, your team hours and the channels you already own, then ranks where to look for customers and gives each channel a small test with a keep-or-drop rule. The plan is split into three 30-day blocks with an owner and an hour estimate on every task, so you can see straight away whether it fits the people you actually have.

ClaudeOpen Claude

Replace [PRODUCT] and [IDEAL CUSTOMER] and [PROBLEM] and [PRICE] and [TEAM] and [ASSETS] and [GOAL] with your own text before you send it.

Business

Adapted from a prompt by mmanisaligil on prompts.chat (CC0-1.0), rewritten as a template by us.

More inspiration

Open in Claude Write your own

What each part of the prompt does

Hour budget in the context: Launch plans usually fail because they assume a marketing team that does not exist. Putting weekly hours in [TEAM] lets Claude cut tasks that do not fit instead of handing you a plan for a company three times your size.
Channel experiments: Each channel comes with a first test and a two-week decision rule. That turns a wish list of channels into a sequence of small bets you can stop early, which matters most when cash and time are short.
Drop-off moments: Asking where buyers leave at each stage points your effort at the leak, for example a demo request form nobody finishes, rather than at more traffic into a funnel that loses people.
Failure modes last: Ending with the three likeliest ways the plan fails gives you something to check at the day 30 review, so you change course on evidence rather than on mood.

Variations to try

Same idea, one thing changed.

Launch for a side project
<role>You are a go-to-market lead who helps solo founders launch side projects in a few hours a week.</role> <product> [PRODUCT] </product> <context> - Who I think the buyer is: [IDEAL CUSTOMER] - The problem they have and how they solve it today: [PROBLEM] - Price or pricing idea: [PRICE] - My weekly hours: [TEAM] - Channels I have access to already: [ASSETS] - What counts as success at day 90: [GOAL] </context> <instructions>Write a one-sentence positioning, pick the two channels that suit one person best, and plan 12 weeks with at most three tasks per week, each under two hours. Add one weekly number to watch and what to change if it stays flat for three weeks.</instructions> <rules>Do not invent benchmarks or conversion rates.</rules>
Sales-led B2B launch
<role>You are a go-to-market lead for business software sold through conversations, not self-serve sign-ups.</role> <product> [PRODUCT] </product> <context> - Who I think the buyer is: [IDEAL CUSTOMER] - The problem they have and how they solve it today: [PROBLEM] - Price or pricing idea: [PRICE] - Team and weekly hours: [TEAM] - Channels and contacts I already have: [ASSETS] - What counts as success at day 90: [GOAL] </context> <instructions>Build a target account list profile, a three-step outreach sequence, a discovery call outline with five questions, and a 90-day plan in 30-day blocks with owners. Track meetings booked, pilots started and pilots converted, and say how to set targets after the first two weeks.</instructions> <rules>Do not invent benchmarks or conversion rates.</rules>

If the result isn't right

Be specific in [IDEAL CUSTOMER]. "Small businesses" produces a generic channel list; "owners of two to five location bakeries" produces channels you can act on tomorrow.
List even small assets in [ASSETS], such as a 300-person newsletter or a friendly agency. Claude ranks owned channels first because they cost nothing to test.
If the 30-day block looks overloaded, reply "cut this to what one person can do in [TEAM]" and compare what survives.
Paste the plan into your task tool as it is: each task already has an owner and an estimate.