ChatGPTTemplate, 7 blanks to fill

Act as a market entry advisor who has to recommend one path and defend it, not list every option. I want to take [PRODUCT] into [TARGET MARKET]. What I know: - What we sell today and to whom: [CURRENT BUSINESS] - Why this market, and why now: [REASON] - Budget and team we can commit in year one: [RESOURCES] - Facts I have about the market (sources, numbers, conversations): [MARKET FACTS] - Rules, licences or local requirements I already know about: [CONSTRAINTS] Work through these in order: 1. Restate my entry hypothesis in two sentences and say what would have to be true for it to hold. 2. Split the market into three to five customer segments. For each, rate size, willingness to pay and how easy they are to reach as high, medium or low, and say which one to start with and why. 3. Name the main local competitors and substitutes I mentioned or that you can reasonably expect. Mark anything you are unsure of as "check this". 4. Compare three entry routes: selling direct, a local partner or reseller, and a marketplace or distributor. Give the cost, speed and control of each in one line. 5. Recommend one route and one starting segment. 6. Write the first 90 days as weekly actions, with the owner type for each (founder, sales, ops). 7. List the five biggest risks with one mitigation each. Rules: use only the numbers I gave you. Where a number is needed and missing, write "needs data" and say how I could get it. Keep the full answer under 900 words.

The words in brackets are the parts you replace with your own details.

ChatGPT

Market entry plan for a new country or segment prompt

Use this before you commit money to a new country or a new customer segment. ChatGPT works from the facts you paste, ranks the possible segments, compares selling direct with going through a partner or a marketplace, and then commits to one route with a week-by-week plan for the first three months. It refuses to fill gaps with made-up market sizes, so the output also works as a list of what you still need to find out before the launch budget is approved.

ChatGPTOpen ChatGPT

Replace [PRODUCT] and [TARGET MARKET] and [CURRENT BUSINESS] and [REASON] and [RESOURCES] and [MARKET FACTS] and [CONSTRAINTS] with your own text before you send it.

Business

Adapted from a prompt by mmanisaligil on prompts.chat (CC0-1.0), rewritten as a template by us.

More inspiration

Open in ChatGPT Write your own

What each part of the prompt does

Hypothesis first: Step 1 makes the model restate why you are going in and what must be true. If that sentence sounds weak when you read it back, you have learned something before spending anything on research or travel.
Segment scoring: Rating each segment on size, willingness to pay and reach in plain high, medium or low keeps the comparison honest. A large segment you cannot reach loses to a smaller one you can sell to next month.
Three routes, one pick: Direct sales, a local partner and a distributor trade cost against speed and control. Forcing a single recommendation stops the answer from ending in "it depends", which is useless for a budget meeting.
Needs data markers: Market entry plans often look convincing because the numbers are invented. The "needs data" marker turns every missing figure into a research task with a suggested way to get it, such as a distributor call or a local price check.

Variations to try

Same idea, one thing changed.

Comparing two markets
Act as a market entry advisor who has to recommend one path and defend it, not list every option. I am choosing between [TARGET MARKET] and [SECOND MARKET] for [PRODUCT]. What I know: - What we sell today and to whom: [CURRENT BUSINESS] - Budget and team we can commit in year one: [RESOURCES] - Facts I have about each market: [MARKET FACTS] - Rules or local requirements I know about: [CONSTRAINTS] For each market, rate demand, competition, cost to enter and time to first revenue as high, medium or low, with one line of reasoning each. Then pick one market, explain the deciding factor in three sentences, and write the first 30 days of actions for it. Rules: use only the numbers I gave you. Where a number is missing, write "needs data" and say how to get it.
Partner-led entry
Act as a market entry advisor who specialises in partner-led launches. I want to take [PRODUCT] into [TARGET MARKET] through a local partner rather than my own team. What I know: - What we sell today and to whom: [CURRENT BUSINESS] - Why this market, and why now: [REASON] - Budget and team we can commit in year one: [RESOURCES] - Facts I have about the market: [MARKET FACTS] - Rules or local requirements I know about: [CONSTRAINTS] Describe the ideal partner profile, five questions to ask each partner in a first call, the commercial models to offer (reseller margin, referral fee, white label) with the trade-offs, and a 90-day plan to sign and activate the first partner. Rules: use only the numbers I gave you. Where a number is missing, write "needs data".

If the result isn't right

Paste real conversations into [MARKET FACTS], even rough notes from a call with a potential customer. One quote from a buyer shapes the segment ranking more than a generic industry report.
If the recommended route needs more money than [RESOURCES] allows, reply "rework the plan for half the budget" and compare the two versions side by side.
Treat every competitor marked "check this" as a homework item: search local listings and app stores before you trust the competitive section.
Run the prompt again after your first five sales conversations in the new market and see whether the starting segment still holds.