What each part of the prompt does
- Your list, not a crawl
- Claude cannot crawl your site, so the prompt works from a list you paste. One line per page with a short summary is enough for a sensible relevance score, and it keeps the model from inventing pages that do not exist.
- Scores with reasons
- A 0 to 100 score sorts the list quickly, but the one-sentence reason is what lets you overrule it. If a high score rests on a shared word rather than a shared reader, skip that page.
- Anchor variety
- Three anchors per page, with a ban on repeating the same exact phrase, keeps the link profile natural. It also helps readers: an anchor that describes the destination tells them what they get before clicking.
- Paste-ready paragraphs
- Writing the surrounding sentences, not only the anchor, saves the slowest part of internal linking: finding a reason to mention the target. You add the paragraph to the source page, check it reads well, and publish.
Variations to try
Same idea, one thing changed.
Orphan pages audit Help me find pages on my site that probably have no internal links and decide where each should be linked from. Pages I suspect are orphans: [TARGET PAGE] What the site is about, in a sentence: [TARGET TOPIC] Other pages on the site, one per line as "URL | title | one-line summary": [PAGE LIST] Do this: 1. Score every page in the list from 0 to 100 for how closely its topic and reader intent match the target page. Show the top ten, highest first, with one sentence on why each fits. 2. For each of those ten, suggest three anchor texts that read naturally inside a sentence. Vary them; avoid exact-match repetition and phrases like "click here" or "read more". 3. Pick the three best source pages and write a two- to four-sentence paragraph for each that I could add to that page, linking to the target with one of the anchors. It should read as useful content, not as a link placed for search engines. 4. Group the whole list into topic clusters and say which cluster the target belongs to and whether it should act as the hub or a supporting page. Rules: use only the pages I listed. If a summary is too thin to judge, say so instead of guessing.
Outbound links from a new post Help me choose which existing pages a new post should link out to. The page that needs links: [TARGET PAGE] What it is about, in a sentence: [TARGET TOPIC] Other pages on the site, one per line as "URL | title | one-line summary": [PAGE LIST] Do this: 1. Score every page in the list from 0 to 100 for how useful it would be to a reader of the new post at the moment they finish it. Show the top ten, highest first, with one sentence on why each fits. 2. For each of those ten, suggest three anchor texts that read naturally inside a sentence. Vary them; avoid exact-match repetition and phrases like "click here" or "read more". 3. Pick the three best source pages and write a two- to four-sentence paragraph for each that I could add to that page, linking to the target with one of the anchors. It should read as useful content, not as a link placed for search engines. 4. Group the whole list into topic clusters and say which cluster the target belongs to and whether it should act as the hub or a supporting page. Rules: use only the pages I listed. If a summary is too thin to judge, say so instead of guessing.
If the result isn't right
- Keep [PAGE LIST] to one section of the site, around fifty pages at most, so the scores stay careful instead of skimming.
- Write summaries that say who the page is for, not only the topic; reader intent is what separates a good link from a keyword match.
- After adding links, check the target page still reads well on mobile; a paragraph that fits on desktop can push key content below the fold.