ChatGPTTemplate, 7 blanks to fill

Plan the promotion for the opening of [SHOP TYPE] in [NEIGHBOURHOOD]. Details: - What makes this shop worth a visit: [WHAT IS DIFFERENT] - Who lives or works nearby and might come in: [LOCAL CUSTOMERS] - Opening date: [OPENING DATE] - Budget: [BUDGET] - Channels we can actually use: [CHANNELS] Give me: 1. A one-line message for the opening and three short slogans to choose from, all in plain words a passer-by understands in two seconds. 2. A timeline from four weeks before opening to two weeks after, week by week, with what to do in shop, on the street and online each week. 3. An opening day plan: one reason to come on that day (a tasting, a demo, a small gift, a local partner), what staff should say at the door, and how to collect contact details from visitors who agree. 4. Two ideas for working with neighbouring businesses or local groups. 5. How to tell after two weeks whether the promotion worked, using things we can count ourselves, such as visits, sign-ups and redeemed offers. Rules: Stay within [BUDGET]. Use only the channels in [CHANNELS]. Do not invent statistics about the area; if you need a fact about the neighbourhood, list it as a question for me.

The words in brackets are the parts you replace with your own details.

ChatGPT

Promotion plan for a local shop opening prompt

Opening a physical shop needs a plan that mixes the window, the street and a few online posts, on a small budget. ChatGPT writes the opening message, a week-by-week timeline from a month before to two weeks after, a reason to come on day one, two neighbour partnership ideas and a way to judge the result using counts you can keep yourself.

ChatGPTOpen ChatGPT

Replace [SHOP TYPE] and [NEIGHBOURHOOD] and [WHAT IS DIFFERENT] and [LOCAL CUSTOMERS] and [OPENING DATE] and [BUDGET] and [CHANNELS] with your own text before you send it.

Marketing

Adapted from a prompt on prompts.chat (CC0-1.0), rewritten as a template by us.

More inspiration

Open in ChatGPT Write your own

What each part of the prompt does

Two-second message: A passer-by reads a window sign while walking. Asking for slogans a stranger understands in two seconds rules out clever wordplay that only works if you stop to think about it.
Only your channels: Generic plans recommend billboards, radio and paid influencers. Listing [CHANNELS] and holding ChatGPT to them gives you a plan made of things you can do this week with the tools you already have.
A reason to come on day one: "Now open" alone gives people no reason to visit today instead of someday. A tasting, demo or small gift creates that reason, and the door script turns the visit into a contact you can reach again.
Counting what you can count: Small shops rarely have analytics. Visits, sign-ups and redeemed offers are numbers you can tally on paper, and they are enough to see whether the opening worked.

Variations to try

Same idea, one thing changed.

Relaunch after a change
Plan the promotion for the relaunch of [SHOP TYPE] in [NEIGHBOURHOOD] after a renovation or a change of owner. Regular customers must hear about it first. Details: - What makes this shop worth a visit: [WHAT IS DIFFERENT] - Who lives or works nearby and might come in: [LOCAL CUSTOMERS] - Opening date: [OPENING DATE] - Budget: [BUDGET] - Channels we can actually use: [CHANNELS] Give me: 1. A one-line message for the opening and three short slogans to choose from, all in plain words a passer-by understands in two seconds. 2. A timeline from four weeks before opening to two weeks after, week by week, with what to do in shop, on the street and online each week. 3. An opening day plan: one reason to come on that day (a tasting, a demo, a small gift, a local partner), what staff should say at the door, and how to collect contact details from visitors who agree. 4. Two ideas for working with neighbouring businesses or local groups. 5. How to tell after two weeks whether the promotion worked, using things we can count ourselves, such as visits, sign-ups and redeemed offers. Rules: Stay within [BUDGET]. Use only the channels in [CHANNELS]. Do not invent statistics about the area; if you need a fact about the neighbourhood, list it as a question for me.
Shop that also sells online
Plan the promotion for the opening of [SHOP TYPE] in [NEIGHBOURHOOD]. We also sell online, so every in-shop idea should have an online version for people who cannot visit. Details: - What makes this shop worth a visit: [WHAT IS DIFFERENT] - Who lives or works nearby and might come in: [LOCAL CUSTOMERS] - Opening date: [OPENING DATE] - Budget: [BUDGET] - Channels we can actually use: [CHANNELS] Give me: 1. A one-line message for the opening and three short slogans to choose from, all in plain words a passer-by understands in two seconds. 2. A timeline from four weeks before opening to two weeks after, week by week, with what to do in shop, on the street and online each week. 3. An opening day plan: one reason to come on that day (a tasting, a demo, a small gift, a local partner), what staff should say at the door, and how to collect contact details from visitors who agree. 4. Two ideas for working with neighbouring businesses or local groups. 5. How to tell after two weeks whether the promotion worked, using things we can count ourselves, such as visits, sign-ups and redeemed offers. Rules: Stay within [BUDGET]. Use only the channels in [CHANNELS]. Do not invent statistics about the area; if you need a fact about the neighbourhood, list it as a question for me.

If the result isn't right

Walk past your own shop at the busiest hour and note what people are doing; add that to [LOCAL CUSTOMERS].
If the plan asks you questions about the area, answer them and run the prompt again; the second plan will be more local.
Pick one partnership idea and ask the neighbour this week; opening plans slip when partners hear about them late.
Print the opening timeline and stick it behind the counter; staff who can see the week's tasks will remind you when the flyers or window sign are late.