GeminiTemplate, 7 blanks to fill

Write a one-page marketing plan for the business below that a small team can carry out next quarter. Inputs: - Business and what it sells: [BUSINESS] - Ideal customer, as specifically as possible: [CUSTOMER] - Goal for the quarter, with a number: [GOAL] - Budget per month: [BUDGET] - Team time available per week: [TIME] - Channels that already bring customers, and roughly how many: [CURRENT CHANNELS] - What has been tried and did not work: [TRIED] Steps: 1. Restate the goal and work backwards: how many leads or visits are needed to reach it, using the numbers given. Where a conversion rate is unknown, show the assumption and mark it [ASSUMPTION]. 2. Pick at most three channels. Prefer channels that already work, then channels where the ideal customer already spends time. Explain each choice in one sentence. 3. For each channel, give the weekly actions, who does them in the time available, and the cost. 4. Write one core message for the quarter: who it is for, the problem, the promise, and why anyone should believe it. 5. Set one leading metric per channel to check every two weeks, and the level at which a channel gets dropped. 6. Say what the plan deliberately leaves out, and why. Format: - One page with the headings Goal, Message, Channels, Weekly plan, Metrics, Not doing. - Weekly plan as a table: Channel, Actions, Owner, Hours, Cost. Quality check: Confirm the hours and cost fit inside the time and budget given, and that no channel from the tried list returns without a stated reason.

The words in brackets are the parts you replace with your own details.

Gemini

One-page marketing plan prompt

Most marketing strategy templates ask for twenty sections nobody fills in. This one asks Gemini for a single page sized to your real budget and the hours your team actually has: the goal broken down into the leads it needs, a short list of channels with a reason for each, a weekly action table, and the numbers that tell you when to stop doing something. Founders, freelancers and small in-house teams can start on it the following Monday.

GeminiOpen Gemini

Replace [BUSINESS] and [CUSTOMER] and [GOAL] and [BUDGET] and [TIME] and [CURRENT CHANNELS] and [TRIED] with your own text before you send it.

Marketing

More inspiration

Open in Gemini Write your own

What each part of the prompt does

Working back from the goal: Turning a revenue or signup target into the leads and visits required shows whether the goal is realistic before any money is spent. Unknown rates are labelled [ASSUMPTION] so you can swap in your own data later.
Three channels at most: Small teams spread across seven channels do each of them badly. The cap forces a choice, and favouring channels that already bring customers builds on what is proven before testing anything new.
Hours and budget as limits: The quality check makes Gemini fit the plan inside [TIME] and [BUDGET]. A plan that needs forty hours a week from a team with eight is a wish list, not a plan.
A Not doing section: Writing down what is left out, with reasons, stops old ideas from sneaking back mid-quarter and shows colleagues their suggestion was weighed rather than forgotten.

Variations to try

Same idea, one thing changed.

Launch quarter
Write a one-page marketing plan for the business below that a small team can carry out next quarter. Inputs: - Business and what it sells: [BUSINESS] - Ideal customer, as specifically as possible: [CUSTOMER] - Goal for the quarter, with a number: [GOAL] - Budget per month: [BUDGET] - Team time available per week: [TIME] - Channels that already bring customers, and roughly how many: [CURRENT CHANNELS] - What has been tried and did not work: [TRIED] - Launch date of the new product or service: [LAUNCH DATE] Steps: 1. Restate the goal and work backwards: how many leads or visits are needed to reach it, using the numbers given. Where a conversion rate is unknown, show the assumption and mark it [ASSUMPTION]. 2. Pick at most three channels. Prefer channels that already work, then channels where the ideal customer already spends time. Explain each choice in one sentence. 3. For each channel, give the weekly actions, who does them in the time available, and the cost. 4. Write one core message for the quarter: who it is for, the problem, the promise, and why anyone should believe it. 5. Set one leading metric per channel to check every two weeks, and the level at which a channel gets dropped. 6. Say what the plan deliberately leaves out, and why. 7. Split the weekly plan into three phases: before launch, launch week and after launch. Format: - One page with the headings Goal, Message, Channels, Weekly plan, Metrics, Not doing. - Weekly plan as a table: Channel, Actions, Owner, Hours, Cost. Quality check: Confirm the hours and cost fit inside the time and budget given, and that no channel from the tried list returns without a stated reason.
Local business
Write a one-page marketing plan for the business below that a small team can carry out next quarter. Inputs: - Business and what it sells: [BUSINESS] - Ideal customer, as specifically as possible: [CUSTOMER] - Goal for the quarter, with a number: [GOAL] - Budget per month: [BUDGET] - Team time available per week: [TIME] - Channels that already bring customers, and roughly how many: [CURRENT CHANNELS] - What has been tried and did not work: [TRIED] Steps: 1. Restate the goal and work backwards: how many leads or visits are needed to reach it, using the numbers given. Where a conversion rate is unknown, show the assumption and mark it [ASSUMPTION]. 2. Pick at most three channels, looking at local options first: the Google Business Profile, reviews, partnerships with nearby businesses, community groups and local events. Explain each choice in one sentence. 3. For each channel, give the weekly actions, who does them in the time available, and the cost. 4. Write one core message for the quarter: who it is for, the problem, the promise, and why anyone should believe it. 5. Set one leading metric per channel to check every two weeks, and the level at which a channel gets dropped. 6. Say what the plan deliberately leaves out, and why. Format: - One page with the headings Goal, Message, Channels, Weekly plan, Metrics, Not doing. - Weekly plan as a table: Channel, Actions, Owner, Hours, Cost. Quality check: Confirm the hours and cost fit inside the time and budget given, and that no channel from the tried list returns without a stated reason.

If the result isn't right

Describe [CUSTOMER] by situation, not by age bracket: "clinic owners replacing paper booking" leads to sharper channel choices than "adults 30 to 50".
Fill [CURRENT CHANNELS] from your analytics, or by asking your last twenty customers how they found you; the answers often surprise the team.
Put the leading metrics into a shared sheet with the review dates already filled in, so the fortnightly check happens without anyone having to remember it.